GLOW WITH CONFIDENCE
'Glow With Confidence' was a digital campaign created by Blonde + Co,
that brought back to life Palmer's brand message "the nature of you" in a compelling, natural and more human way.
The objective was to express, through dance, that healthy, glowing skin makes you
look and feel good, therefore confident.
However, clearly conveying that message is only effective if it can exist as both 30 second TVC
and also a 6 second clip for pre-roll (not to mention everything in between!).