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Recently, director Jimmy Ferguson was approached by the National Coalition Against Domestic Violence (NCADV) & by NYC Council Speaker Melissa Mark-Viverito to assist with a PSA project for Domestic Violence Awareness Month. Partnering with Blonde + Co, I was brought on as an executive producer and editor to help craft a campaign with the look and feel of a sports ad, rather than a conventional PSA.
The campaign played on donated screens in Times Square (donated by Clear Channel), was featured online, on social media, on screens inside NYC Taxis, and in both Madison Square Garden and Yankee Stadium.
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