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Blue Apron partnered with celebrity chef and television personality Amanda Freitag to create custom recipes for their meal delivery kits. This was an exciting opportunity to create really beautiful food content, that also focused on the chef.
Created during the coronavirus pandemic, the challenge presented was to perfectly marry the brand ethos of Blue Apron and the personality of Amanda Freitag, into a series of spots to be used across digital media (Hulu, Youtube, Facebook, Instagram, OTT, etc).
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